What is Pay Per Click (PPC)?

Pay-Per-Click, also known as cost per click is defined as an online advertising model utilized for attracting maximum traffic to the website, in which an advertiser pays the publisher for the number of clicks on the online advertisement placed on a web page. With Pay Per Click in search engine optimization advertising an advertiser would bid on a specific keyword so that the Pay Per Click rate alters. On a single site or network of websites, the website publisher would generally set a fixed PPC rate. Pay Per Click advertising works in a silent sale in which advertisers need to bid on certain keywords or phrases that they believe their target audience would be typing in the search engine query column.

The reason for having a Pay Per Click

Although there are various reasons through which one can earn huge revenue in the field of online advertising, here you will come across some of the reasons why it is important to have Pay Per Click advertising.

•  Pay-Per-Click, also known as cost per click, along with cost per order and cost per impression are utilized for accessing the cost effectiveness of online marketing.

• Pay Per Click has a huge benefit over other marketing techniques as it provides information on how effective an advertising campaign actually is.

• If the main objective of an advertisement is to create a click then cost per click or Pay Per Click is regarded as the most preferred option.

The benefits of having Pay Per Click

Most of the companies, regardless of its size enjoy the benefits of Pay Per Click advertising with instant and quantifiable outcomes, This mode of advertising delivers pre-qualified traffic and the message of the company is delivered to your customers who have been searching for information regarding a specific genre of products and services. Other benefits of Pay-Per Click are:

• If you own a company that does not have a great online presence, then Pay per Click advertising is regarded as one of the easiest and also the fastest methods to bring your business on the top of search engine results.

• Pay Per Click helps in ad testing and conversion analysis enabling one to attain more clicksyou’re your advertising investment and also to generate high quality traffic.

•  People who own a small website but have a plan to target a wide variety of keywords can benefit immensely through Pay per Click advertising as through this mode of advertising one easily target large numbers of keywords.